Human Capital

Human Capital

Social

Cogna Commitments For A Better World Seal Image

Our objective is to develop in our human capital a diverse, agile, customer-focused culture aligned with our purpose, based on collaboration, entrepreneurship, a sense of ownership and that attracts and retains talent capable of delivering the organization’s future vision.

Our culture is reflected in the Jeito Cogna (Cogna Way), based on values and behaviors:

Purpose - Cogna Educação Purpose

We Ensure People Build The Best
Version Of Themselves.

Vision - Cogna Educação Vision

To Be A Benchmark Education Platform For Children, Young People And Adults In Brazil.

Values - Cogna Educação Values

  • We are a team, not heroes
  • We are entrepreneurs, and we deliver results
  • Our relationship is direct and respectful
  • The success of the student/customer is our success
  • We make our differences the basis of our co-existence

Behaviors - Cogna Educação Behaviors

  • We have a sense of ownership
  • We listen to the student/customer
  • We inspire and mobilize people
  • We have a sense of urgency

Strategic Pillars - Cogna Educação Strategic Pillars

  • Accelerated growth
  • Efficiency
  • Incredible experience
  • Innovation
  • Incredible people and culture
  • ESG

Diversity

Diversity and inclusion are at the core of our strategy for our team. In 2024, we undertook diverse initiatives to establish a more inclusive and equal corporate environment for underrepresented groups in which everyone feels that they belong, free to be who they truly are and to develop their talents in an equal and fair manner:

  • Joining the Mover pela Equidade Racial Movement;
  • Launch of the Creating Bridges Program for people with disabilities to develop their careers at Cogna;
  • Creation of talent banks specifically for people with disabilities and black people;
  • Launch of the Inclua campaign, which encourages the referral of professionals with disabilities for opportunities within the company;
  • Women in Leadership Development Program, which structured personalized development paths for employees in management positions;
  • Promotion of events, training and educational campaigns, addressing issues of inclusion and equity;
  • Training on diversity and inclusion available to all employees, through the Corporate University.

Moreover, throughout the year we maintained four affinity groups, covering gender (Divers@), ethnic origin (CognAfro), LGBTQIA+ (Cogna in Color) and PWD (Include). The groups participate actively in developing awareness and literacy actions for the company.

Logo Cogna em Cores Logo Cogna Diversa Logo Cogna Afro Cogna Logo Include

Talent Development

We support the development of our employees. The objective is to ensure people build the best version of themselves, take their next career step and, consequently, make a positive impact on the business.

In 2024, we highlighted:

  • The offer, in UNICO (Corporate University), of over 500 courses in the most varied areas of knowledge for the development of soft and hard skills;
  • Restructuring of the employee performance management process;
  • Creation of Individual Development Plans (PDIs) for leadership levels, validated by senior leadership;
  • The participation of 156 employees in our corporate volunteer work program as part of the Programa Somos Futuro.

Health, Safety And Well-Being

For Cogna, health, safety and well-being constitute a material topic and a fundamental value in all of our operations, be it with the company’s employees or with any other stakeholder group. To manage it, there is an Occupational Health and Safety (OHS) policy that sets forth company principles, making safety an explicit, non-negotiable value.

To promote employee health, we have:

  • Clinical staff, social assistance, medicine, nursing and telemedicine facilities;
  • Specialized Nutritional Guidance Program;
  • Medical Accompaniment for Mothers-to-be;
  • Mental Health Program with psychological support by telephone;
  • Augmented Telemedicine Program via HAI Cabin;
  • Social Assistance Program;
  • Support Program for Employees on Leave;
  • First Aid Program in the corporate units.

Check out our targets in the:

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